Insanely beautiful UK village is so magical you won't ever want to leave (2025)

The Cotswolds has earned a reputation across the UK as a top-tier staycation destination, but there is one village in particular that has distinguished itself among art and antique collectors

The Cotswolds is not a hidden gem, in fact it is one of the most highly regarded travel destinations in the UK. The region in South West England is known for its picturesque villages, rolling hills, and quaint British beauty which makes it a beloved staycation spot for many holidaymakers.

But covering over 800 sq miles, this Area of Outstanding Natural Beauty (AONB) makes it is difficult to choose exactly where to set up base for a short weekend or a longer period away. It runs through the counties of Gloucestershire and Oxfordshire, as well as Worcestershire, Somerset, Warwickshire, and Wiltshire.

Two of the most popular Cotswold villages are Bibury and Burford. Bibury is a particular hit among Brits, for its classic stone cottages, miles of scenic walking routes and plethora of holiday rental options. That said, it can get very crowded, especially in the summer months when locals and visitors fight for the limited parking spaces.

If you want to avoid the worst of the crowds while enjoying the very best of the Cotswolds, the village of Broadway may be the better option. In addition to its quaint feel and enchanting community spirit, the village offers plenty of activities, landmarks and events to keep visitors entertained.

Despite being slightly less popular than Bibury, Broadway is considered to be the ‘jewel of the Cotswolds’. Located in the north of the region, the village is known for its manicured lawns, art galleries and classic tea shops. Broadway is a particular gem for art and antique lovers and collectors. The tree-lined high street is home to the Haynes Fine Art gallery - an award-winning institution with 12 showrooms housing first-class paintings and furniture. Haynes Fine Art is also the largest provincial fine art dealer OF 19th and 21st century painting in the UK - outside of London.

Another must-visit for art enthusiasts is the Priory Gallery. Celebrating over 25 years in business, the gallery is an institution of the village and holds more than six exhibitions annually, so you will be sure to discover something new each time you visit.

Travellers with an appreciation for culture will also want to visit the Gordon Russell Design Museum. The museum celebrates and showcases the work of the 20th-century furniture designer, Gordon Russell.

Thanks to a grant from the Association of Independent Museums and the National Heritage Lottery Fund, the museum was able to hire an oral historian to conduct a series of interviews of former Gordon Russell employees. Visitors to the museum will be able to learn more about the project and the unique experience of labouring in the historic workshop.

In addition to the honey-coloured Cotswold stone homes, Broadway Tower is a signature landmark of the village. The iconic structure was constructed over 200 years ago and sits within a 50-acre estate of parkland.

The tower and nearby nuclear bunkers have a fascinating backstory, and tours are available for visitors interested in hearing the Cold War history. Guided nuclear bunker tours are open on weekends and bank holidays from April to October.

Visiting the tower presents the perfect opportunity to also enjoy the village’s expansive and well-maintained countryside. A ticket to visit the Tower Museums - with a roof platform - also includes access to the Deer Park where visitors may catch a glimpse of the resident red deer: Lancelot.

Broadway Tower has two marker circular paths that visitors can stroll through, between a stop at the nearby café and restaurant. There’s even an afternoon tea and prosecco offering in the Tower Barn.